Pretaa is a behavioral analytics company that seeks to improve outcomes for the millions of Americans and their families affected by substance abuse. By analyzing data from wearable devices worn by those recovering from substance abuse disorder, care providers, friends, and family members may be notified when something may have gone wrong, enabling their ability to provide prompt help. Moreover, by pairing actionable data and check-ins with positive reinforcement, the platform also fosters trust, communication and continuity of care with people invested in helping their loved ones and patients throughout the recovery process.